What's hot in marketing right now?
A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
latest Marketing Trek
- Ep 19: Balancing Utility and Magic
Why smart businesses build their brands at the same time as driving revenues
- Ep 18: Going the Direct Route
How COVID boosted the DTC revolution and what businesses can do to thrive
- Ep 17: Breaking the Cookie Jar
Cookies are on death row so advertisers are going to need a new way of targeting consumers online. We speak to advertising effectiveness expert, Dynata's Steven Millman, about cookies, the cookieless ...
- Ep16: It's all about Audio
Audio has come of age. It's the most convenient broadcast media and audio goes where you go. Is it any wonder smart companies are exploring how audio can help them get ahead?
- Ep 15: Everyone's on TV all the time
How businesses should be embracing the digital revolution
- Episode 14: Making sense of MOPs
What you need to know about marketing operations, marketing technology, automation and data
- Episode 13: Into the Echo Chamber
How social media can make or break your business
- Episode 12: CSATs and NPS are Garbage. Discuss.
These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out?
- Episode 11: Wargaming for marketing agencies
Covid-19 has ravaged most marketing agencies business plans.
- Episode 10: Marketing agency M&A - what you need to know
As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options?
- Episode 9: Agency KPIs - magic numbers for marketing agencies
Many agencies are feeling the C19 squeeze and cashflow runways are running out.
- Episode 8: Life vs Livelihood: How to get the right balance
As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living?
- Episode 7: Managing creative teams remotely
Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams remotely?
- Episode 06: PR is Not Optional with Mark Pinnes
When times are tough do you cut the PR budget?
- Episode 05: Using Covid-19 Lockdown Time Well with Richard White
Covid-19 lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? What can you do?
- Episode 04: Marketing Dashboard Dos and Don'ts with Vernon Riley
Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how do you cut through the noise?
- Episode 03: Is B2B the Hot Place to Be? With Dave Stevens
B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be?
- Episode 02: New Year's Resolutions with Julian Roberts
If marketing could make new year's resolutions, what should it promise?
- Episode 01: ABM – The new kid on the block with Samantha Andrews
ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing.