Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn:

• All about the importance of a frictionless customer processes
• How to do customer journey mapping and why every company should do it
• The methods Premium Credit used to uncover its purpose through an inclusive process
• How the business has maintained alignment with its purpose; and
• Why sustainability and ESG should be integral to any company’s purpose going forward.