Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to her passion for ABM as a fundamental marketing strategy.

Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness.

In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.